France is expanding its footprint at INHORGENTA 2027, bringing more than 40 brands to the Munich trade fair in February. The partnership between Francéclat and the event organizers will feature three new French pavilions, creating a stronger collective presence on the international stage.
New spaces for French jewelry
Two new pavilions will open in halls B1 and A2. Hall B1 Fine & High Jewelry will host six brands including Baurocher, Isabelle Langlois, and Min&ral. Hall A2 Lifestyle & Elegance will welcome Lifestyle Jewelry brands such as Bangle Up, Francine Bramli, and La Coque de Nacre. This expansion reflects a 54 percent increase in French exhibitors compared to the previous year. The new locations offer French brands a dedicated area to display their work to an international audience.
Additionally, hall B1 will feature Morganne Bello, Mysteryjoy, and Qitteri, highlighting the variety of high-quality jewelry and craftsmanship available. The French Pavilion for Lifestyle Jewelry in hall A2 also introduces brands like Satellite and YAY, offering insights into the creative diversity of French design. The collective effort aims to provide a strong platform for French jewelry brands to showcase their creativity and innovative strength to a trade audience.
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Watch and design sectors continue
The French Pavilion for watches in hall A1 returns for another year. Established in 2023, it hosts brands like Charlie Paris, Montres Lip, and Yema Watches. The ICONIC Pavilion for design in hall B2 also continues its run in 2027.
Industry voices on the partnership
Stefanie Mändlein, the exhibition director, described France as a market that stands for design and innovation. She noted that the expanded pavilions will give French brands more visibility and provide fresh impetus for the international trade audience.
