The Lakeside Shopping Centre location of Beaverbrooks, the UK’s family-run jewellery and watch specialist, is receiving a £1.4 million upgrade—its biggest single-store investment for 2026. The expanded outlet, now over twice its original size, will welcome customers again on Wednesday, 4 November 2026.
The reopening will be marked with a “Spin the Wheel” giveaway from 6-8 November, giving shoppers the chance to win over £2,500 worth of prizes, including Beaverbrooks gift cards and jewellery.
Investment and Expansion
Building on its 31-year presence in the area, the Lakeside store is part of an ongoing strategy to strengthen the jeweller’s retail portfolio and provide an enhanced experience for shoppers. The shop has grown from 1,076 sq ft to 2,628 sq ft, a 144% increase.
The new outlet will feature a dedicated area for TAG Heuer, where customers can purchase the new Beaverbrooks worldwide exclusive TAG Heuer Formula 1 Chronograph. It will also stock the latest jewellery brand, Monica Vinader, alongside popular fashion jewellery names such as Coach and D. Louise.
Product Offerings and Expertise
Beaverbrooks will showcase a carefully curated selection of its own-brand diamonds and fine jewellery, including the exclusive Beyond Brilliance collection and the “True by Beaverbrooks” traceable diamond line. A new lab-grown diamond range will also be available.
With over 107 years of diamond and jewellery expertise, the staff will be on hand to help shoppers find the perfect piece. The national jeweller operates 82 stores across the UK, including four Loupe boutiques and 22 dedicated luxury mono-brand watch boutiques.
Anna Blackburn, Managing Director at Beaverbrooks, said, “We’re delighted to be reopening our store in Lakeside Shopping Centre and welcoming both new and returning customers. This is our largest investment of the year, and we’re proud to be future-proofing our estate by continually investing where there’s opportunity.”
Ella Hurley, Branch Manager at Beaverbrooks Lakeside, said, “We’re so proud to have been a part of Lakeside shoppers’ special occasions for the past 31 years. We’re delighted to be opening our doors just in time for our customers to enjoy great Black Friday savings and those special Christmas purchases for loved ones.”
Hurley added, “We missed seeing customers while we were closed, so we wanted to welcome shoppers back with something properly fun. We invite everyone to visit us in store on 6-8 November, give the wheel a spin and see what you win. There’s something for everyone, and we can’t wait to see the smiles.”
